The shadow of the Wicker Man is rising up again., I have found time to finish the book “iCon“. It is not hard to guess, that book is about Steve Jobs. Person who has participated in different projects, that sometimes so hard to imagine.

The book is not autobiography, moreover I think that author is trying to show Steve Jobs more in negative light, rather than positive. However for me he is stayed positive along all the story, at the beginning where is described period before Apple foundation, early years of Apple until he was fired (the most negative part), years at NEXT and Pixar, return to Apple. Despite of the fact author seems again the Jobs at the earlier stages of Jobs career, he admits that Jobs has changed and at the time at the return to the Apple, Jobs recognized some things, that should be done in the different manner (interestingly that there are not direct words about that, only different scenes that points to this).

Book is not only about Jobs, it is more about the environment around him. Interesting fact, one of the most detailed part of the book is story about Pixar and Disney relationships. Jobs is not the person who created Pixar famous and award-winning movies, he is not even author of the scripts. He was able to purchase Pixar, negotiate beneficial terms and allowed creative humans to do their work, that brought Pixar and him to the highest hills of the cinematographer industry. This book is also about different persons, “who have changed the world”. I want to highlight one person from this list, it is John Lasseter, who is simply outstanding talented person.

I wanted to get the answer to one question, when I started to read this book. The question is still unanswered, partially I found the answer but is not complete. I wonder, where persons like Steve Jobs are gathering ideas for the greatest speeches. It is easy to understand that keynote presentations by Steve Jobs are being prepared for the months long, every detail, word, slide have being discussed. Anyway to present something like this is real talent. Well, book is telling about the fact, that Zen made big impact on him, it is very interesting to know, where did he get his talent on presentation, negotiating, prediction, management, etc.

Just imagine the companies, that he was/is managing Apple (hardware, software, MP3-player market, iTunes store, iPhone); Pixar (company was sold to Disney, however the deal somehow made him as a biggest shareholder of Disney company); NEXT (hardware, software (interesting fact, that in some circumstances NEXT software could be very serious competitor for Microsoft, but it did not happen). Just one is big enough, but not for him, as he always tries to find a chance to change the world or at least improve it.


5 responses to this post.

  1. I suggest this resource, not only it mentions Jobs a lot, it discusses a lot of ideas about presentations in general. The article is nice, but the blog itself is great. Also read the blog of Guy Kawasaki who is one of the best known Apple evangelists, and originally worded in Apple marketing team.


  2. Posted by Sergejs on October 1, 2007 at 2:33 pm

    I was aware of the first resource about Zen presentations, however big thanks for the second one,
    this resource looks very interesting.


  3. that’s the one


  4. read the top ten posts (on the right). like this one, very nice 🙂


  5. Posted by Sergejs on October 1, 2007 at 8:47 pm

    I notice these top posts, however there are other interesting posts as well, great link.


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